Planning Stage Phase 1

We have decided to stick with the name Rebel Radio from our preliminary task, This is because it carries good illiteration and sounds modern and trendy. We decided that this is the best name from the others as for the other suggestions we used a random name generator. They were pretty whacky and I remeber us debating on whether or not to use the name 'Lemons FM'. We decided that our target audience will be people from 14-18 years of age. Mostly females as we will be playing hit chart music. 

This is the generator we used: Radio Name Generator. We found the suggestions it gave us were inaproppriate for our target audience as they would find the names too complex. They were also Americanised which does not fit well for a British radio station. Some of the names that the generator were so funny! Here are just a few of my favourites: 

• Wise FM
• Smooth Groove FM 
• Route 81 Radio 

As you can see. The third one sounds obsure to a British audience as we don't name our roads 'routes'. Wise FM sounds too old for the audience as they could be insulted by the name and sounds like it is aimed at a wider target auidence. FM would also only label us to one streaming option. Smooth Groove is just too cheesy and sounds slow and boring. We are aiming to create a strong upbeat radio. Rebel Radio came around when we were thinking of names and it just was brought up in conversation.